In order to help people to avoid the Christmas shopping panic and give them gift ideas that friends and family will love. This campaign was divided into three stages leading up to Christmas: pre black Friday sale, black Friday period and Christmas period. A range of online and offline materials were created. I came up with the campaign visual concepts, UI/UX design for an editorial mini site which link back to products on their main site,  a gift selector and printed brochure for in-store pick up and direct mail.