ABOUT THE PROJECT


I was part of the design team involved in Liberty London replatform project. I worked on the UI templates for the shoppable editorial content and provided design solutions to use mega menu as a tool to enhance the user experience.

MOBILE FIRST APPROACH


Templates are designed from a mobile first approach to create a truly device optimised site. This helped to reduce unncessary clutter and prioritise user experience throughout.

MEGA DROPDOWN MENU


Mega drop-down menus allow your users to see all of the options available to them, it is important to clearly define these using visual cues. Research by Jeff Sauro suggests that at any given time, 68% of users on your site are likely to be browsing, while only 16% are actually making a purchase.

SHOPPABLE CONTENT

Valuable and engaging editorial content is leveraged to draw towards existing products. Bold and beautiful call to actions are interspersed throughout.

TIMELESS LUXURY INSTAGRAM E-COMMERCE EMAIL SYSTEM

To help Liberty London to retain existing shoppers and gain new potential customers through an email opt-in system, it helped to generate a direct ROI and gain further insights into the interests of the audiences.