ABOUT THE PROJECT

Weekday is a Swedish denim and fashion brand influenced by youth culture and street style. Summer 18 they launched a collection of unisex sunglasses.

 

THE GOAL

Improve the layout and UI elements on the site, in order to showcase the products better and increase engagement.

STAGES OF DEVELOPMENT

INTEGRATE ANALYTICS

Defining website features, business goals and understand user behaviour. Highlighting potential problems which might contribute to the user drop off.

WIREFRAMES

Based on the analysis result, creating a visual guide that represents the skeletal framework of the site which support across platforms.

UI DESIGN

Delivering the well structure templates and elements for best user experience and reflect the brand values, with mobile first approach in mind.

WIREFRAMES
UI DESIGN